The Difference Between Alcohol and Ethanol

The Difference Between Alcohol and Ethanol The qualification among liquor and ethanol is entirely straightforward. Ethanol, or ethyl liquor, is the main sort of liquor that you can drink without genuinely hurting yourself, and afterward just on the off chance that it hasnt been denatured or doesnt contain harmful pollutions. Ethanol is some of the time called grain liquor since it is the primary kind of liquor delivered by grain maturation. Methanol and Isopropyl Alcohol Different kinds of liquor incorporate methanol (methyl liquor) and isopropanol (scouring liquor or isopropyl liquor). Liquor alludes to any synthetic having a - OH practical gathering (hydroxyl)â bound to a soaked carbon molecule. Now and again, you can substitute one liquor for another or utilize a blend of alcohols. In any case, every liquor is a particular atom, with its own liquefying point, breaking point, reactivity, harmfulness, and different properties. On the off chance that a particular liquor is referenced for an undertaking, dont make replacements. This is particularly significant if the liquor is to be utilized in nourishments, medications, or beauty care products. You can perceive that a synthetic is a liquor in the event that it has the - ol finishing. Different alcohols may have names beginning with a hydroxy-prefix. Hydroxy shows up in a name if there is a higher need useful gathering in the atom. Birthplace of 'Ethanol' Ethyl liquor got the name ethanol in 1892 as a blend of the word ethane-the name of the carbon chain-and the - ol finishing for a liquor. The normal names for methyl liquor methanol-and isoproyl liquor isopropanol-observe similar guidelines. Basically all ethanol is liquor, yet not all alcohols are ethanol.

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Pre-twentieth Century Drama Coursework Hamlet By William Shakespeare Essay Toward the beginning of Act 3 Scene 2 Hamlet is by all accounts mindful of the significance of the players execution and educates them not to over do the exhibition. He advises them not to be overwhelming as this will cause the crowd inside the play and the Elizabethan to begin snickering and this is significant on the grounds that they are the ones Hamlet is attempting to express what is on his mind to. Presently this exaggerated, or come late off, however it makes the unskillful giggle, can't cause the sensible to lament, the rebuke of the which one should in your recompense oerweigh an entire auditorium of others. He likewise educate them not to under act the play as this won't create a scene in the crowd and this is one of the primary targets of the play for Hamlet. Different sonnets that we have examined are The research facility and My last Duchess both composed by Robert Browning which has an alternate theme demonstrating how dangerous love can be, which varies from the melodies where the power of adoration is high and furthermore mysterious. Noyes utilizes the sentimental figure of an unknown robber to portray the quick paced, emotional story of the destined relationship between the outlaw and his red lipped, wonderful Bess. The Highwayman is depicted as having a lot of trim at his jaw which indicated that he was opulent and rich, potentially from the cash he took from individuals. They make him a sentimental figure, for example, They fitted with never a wrinkle. Noyes uncovers the Highwayman as a sentimental individual, who a young lady would dream to have. The Highwayman is made to look mind blowing masculine, who a young lady would succumb to. His blade handle a-twinkle, under the jeweled sky. How the Highwayman is portrayed toward the beginning gets the subject of a bound relationship. Later in the melody, Bess gets grabbed as a ploy to catch the Highwayman. For Bess could see, through the casement, the street that he would kick the bucket. Now the peruser understands that the affection between the two may not keep going long by any stretch of the imagination. This acquires the subject, of both their affection to be bound as they wouldnt remain as one. Sagaciously Noyes toward the beginning expounds all on the adoration between the two, yet commonly later on the peruser understands, that their affection appears to have been damned. He manufactures a sense despair at the reality, that the Highwayman and Bess won't delay their adoration any more. Yet additionally Noyes makes a feeling of expectation and even expectation, that Bess will be spared. The Highwayman came riding. The peruser feels that the Highwayman has come to spare Bess, along these lines making a feeling of expectation. Yet, heartlessly Noyes parts of the bargains when Bess slaughters herself. The characters carry on in a specific way to make various points inside a number. The characters structure the story with various subjects. Then again, La Belle Dame Sans Merci begins with the subject of death. The knight sees a lily on thy temple. He is at the purpose of death. John Keats starts of the melody with the subject of death and the knight being near death. The title recommends that Keats sonnet tells the bleak story of a knight being captured by his affection for La Belle Dame Sans Merci. Only somewhat later in the number the knight meets a delightful woman, and feels as though he has motivation to live once more. Full delightful a faerys youngster, the knight experiences passionate feelings for the woman. This gets the subject of adoration just to be changed into double-crossing in a brief timeframe. Hath thee in bondage! , when the woman is subjugating the knight to do what she needs. She catches the knight and leaves him injured. She removes his forces and poise. The characters and the points join to make a melody story. Noyes utilizes numerous similitudes to depict the setting, and to pass on a puzzling and premonition atmostphere in the start of The Highwayman. A specific analogy would be The moon was a spooky ship hurled upon shady oceans. The moon is being contrasted with a phantom boat around in a blustery climate. This specific similitude represents that the late evening being spooky and the mists agitated. The impact of this allegory is depicts flawlessly the setting of the evening time. It plainly has portrayed the setting with an incredible feeling. Another great utilization of similitude was The street was a strip of evening glow, over the purple field. It is portraying the street as being strip molded and brilliant like the evening glow. Likewise the word lace is the thing that ladies wear on their hair is related with affection and sentiment. This upgrades the subject of adoration while portraying the setting too. Alfred Noyes adroitly utilizes one sentence to portray two things on the double. Analogies were likewise used to make environment and anticipation. Her face resembled the light! which fabricated anticipation in light of the fact that now she was trusting that the Highwayman will show up so she could shoot herself and caution him of the impending peril. The metaphor makes tension as her face is the light. Her face was shining as to propose the light was streaming once and for all as she wouldnt see light once more. Similar sounding word usage was utilized, for example, over the cobbles he banged and conflicted in obscurity motel yard. Noyes embodies the Highwayman as being fearless and a kind of thrill seeker. It makes him significantly bolder in light of the fact that at that point, he was being pursued somewhere near numerous individuals so he was courageous to making such a clamor in spite of the commotion disturbing individuals searching for him. The situation being what it is he was truly fearless to alarm anybody about his whereabouts by making such clamors. Buffy Media Analysis EssayVariety The quality or condition of being extraordinary or different; the nonappearance of consistency, equivalence, or dullness. Agreed Give or award somebody (force, status, or acknowledgment): the forces concurred to the head of state. Sapphire An individual who is agreeable, enjoyable to be with, attractive, skilled, brave, cheeky, around and know the estimation of fun. She is an individual who doesnt pay attention to life yet can brighten you up whenever. Likewise a kind of individual who will attempt to help those in any capacity they can. Diocesan a cleric having Jurisdiction over a bishopric Indelible Making marks that can't be evacuated. Parochial bound or confined as though inside the outskirts ofa ward : constrained in range or degree (concerning a restricted territory or district) Internet-is a system of systems. It is a worldwide system of a systems connected by private and open phone lines, and by microwave and satellite associations LAN Base-A framework that joins together electronic office hardware, for example, PCs and word processors, and structures a system inside an office or building. Overview To inspect or take a gander at extensively. l. Setting Diagrams Student Viewing and posting of the subject And Schedule Enrollment Form Evaluation Complete Evaluated Ill. Information Flow Diagram Unofficial Form enlistment framework works with paper and pen. As a matter of first importance, in enlistment, is first started things out serve. Understudies need to get 3 papers to list the subjects, and afterward directly to enlistment centers office to assess first the subjects, particularly to those understudies who have a back subject, and to know the pre-imperative of the subject, and afterward directly to MIS to encode the subject. In paying the education cost, there is an arrangement, A,B,C, and D. In plan D the understudies can pay month to month. At that point toward the end in money office. Destinations of the Present System The goals of the current framework are to compose the enlistment framework, to follow the stream how the enlistment goes on, so it won't be hard for the understudies to select. Abilities of the Present System The capacity of the current framework are encoding the framework in MIS, to arrange the subjects, utilizing PC advances. Furthermore, one of the capacity, they can make the website page of the school for the understudies to be refreshed in any exercises or significant occasions. What's more, uncommonly if there are no classes they will consequently post it on the website page so the other understudy doesnt need to call at school. Impediment of the Present System The constraint of the current framework is the understudy can't select the pre-imperative of the subject in the event that they got fizzled; they need to pass the subject first. On the off chance that they selected the subject, still it won't be recorded at the enlistment centers, or it won't be legitimate. One of the impediments in study hall, the understudies are not permitted to be missing in 3 days, on the off chance that they are missing in multi week, naturally they need to drop the subject. Three late is proportional The Proposed System A. Meanings of terms Development plan Development arranging occurs in a wide range of settings so to efine it briefly is precarious. Essentially advancement arranging alludes to the vital quantifiable objectives that an individual, association or network intends to meet inside a specific measure of time. Generally the improvement plan incorporates time sensitive benchmarks. It by and large likewise incorporates the rules that will be utilized to assess whether the objectives were really met. Courses The thing course can allude to a progression of talks, conversations, or different exercises in a specific subject. To move on from secondary school, you need to take certain courses in English, social examinations, math, and science. Normally, you need to ass them! Manual Enrollment Own support projects and manuals, and various sorts of airplane. Upkeep can be altogether different for a turbo propeller plane, a Jet motor plane, or a helicopter, in spite of the fact that their center support exercises are comparable. Since geology, condition, workplace, and so on consolidate these distinctions, carriers probably qualified staff that realize the upkeep procedure, particularly in light of the fact that they will accomplish something other than specialized, observing, and designing undertakings and their related administrative work Irregular Students A sporadic understudy can't stream the subject grouping of he subjects sketched out in the program educational plan, because of reason of disappointment, dropping, time away, or potentially moving. The program could possibly be done inside the quick recommended number of semesters/years. Enlistment System Enrollm

Blog Archive Beyond the MBA Classroom Holidazzle and the Newport Ball at Harvard Business School

Blog Archive Beyond the MBA Classroom Holidazzle and the Newport Ball at Harvard Business School When you select an MBA program, you are not just choosing your learning environment, but are also committing to becoming part of a community. Each Thursday, we offer a window into life “beyond the MBA classroom” at a top business school. Formal events are a big part of social life at Harvard Business School (HBS). As the name suggests, Holidazzle is HBS’s annual holiday party, which takes place in early December. According to the HBS Students Association, it is the business school’s longest-running event, and starts with RC (i.e., first-year) section dinners followed by drinks (open bar) and dancing. The Newport Ball is held each spring in tiny Newport, Rhode Island, which is just a short drive from Boston. Students attending the ball enjoy dinner and dancing at a Newport mansion and typically decide to stay for the entire weekend, touring the city’s historically preserved estates, such as The Breakers, Rosecliff and Marble House, built by titans of the gilded age. For in-depth descriptions of social and community activities at HBS and 13 other top MBA programs, check out the mbaMission Insider’s Guides. Share ThisTweet Beyond the MBA Classroom Harvard University (Harvard Business School) Blog Archive Beyond the MBA Classroom Holidazzle and the Newport Ball at Harvard Business School When you select an MBA program, you are not just choosing your learning environment, but are also committing to becoming part of a community. Each Thursday, we offer a window into life “beyond the MBA classroom” at a top business school. Formal events are reportedly a big part of social life at Harvard Business School (HBS). Holidazzle, as the name suggests, is HBS’s annual holiday party, which takes place in early December. According to the HBS Students Association, it is the business school’s longest-running event, and starts with first-year section dinners followed by drinks (open bar) and dancing. The Newport Ball is held each spring in tony Newport, Rhode Island, which is just a short drive from Boston. Students attending the ball enjoy dinner and dancing at a Newport mansion and typically stay for the entire weekend, touring the city’s historically preserved estates, such as The Breakers, Rosecliff and Marble House, built by titans of the gilded age. For in-depth descriptions of social and community activities at HBS and 15 other top MBA programs, check out the  mbaMission Insider’s Guides. Share ThisTweet Beyond the MBA Classroom Harvard University (Harvard Business School)

Understanding Object Pronoun Verb Order in French

Mistakes will always be made in French, and now you can learn from them. There are two kinds of object pronouns, direct and indirect. Beginning students of French tend to misplace them and the result can be nonsense to the French ear. The rule of thumb: Place object pronouns before  the verb, with the indirect going before the direct object pronoun. When the verb is in the passà © composà © or another compound verb that includes an auxiliary verb, the pronoun precedes the entire verb; in other words, before the auxiliary verb, which is  the conjugated avoir  or  Ãƒ ªtre. The Correct Format Its never correct to say  Jai lui dit. The pronoun lui goes before ai, which begins the compound verb, like this: Je lui ai dit (Im telling him). The major exception is the imperative mood (limperatif), when object pronouns follow the verb: Donne-le-lui (Give it to him/her). Here are some examples of the correct format: Tu las vu? Have you seen it?Je lui ai dit la và ©rità ©. I told him/her the truth.Il  leur  achà ¨te des livres.   He buys books  for them.  Elle  ma à ©crit.   She wrote  to me.  *Je te lavais bien dit! I told you so! *In this example, there is both an indirect (te) and direct (le) object. Remember, the indirect object always comes first. The verb is still compound, but now the tense is plus-que-parfait (pluperfect) with the auxiliary verb in the imparfait (imperfect). So the object pronouns precede avais, which is the auxiliary verb here. Indirect Object Pronouns For indirect objects, the verbs action occurs to or for a person or other animate noun. Im talking to  Pierre. Je parle à  Ã‚  Pierre.To whom  am I talking?  To Pierre. Indirect object pronouns  are the words that  replace  the name of the indirect object. They include:   Ã‚  Ã‚  me  /  m  Ã‚  Ã‚  me  Ã‚  Ã‚  te  /  t  Ã‚  Ã‚  you  Ã‚  Ã‚  lui  Ã‚  Ã‚  him, her  Ã‚  Ã‚  nous  Ã‚  Ã‚  us  Ã‚  Ã‚  vous  Ã‚  Ã‚  you  Ã‚  Ã‚  leur  Ã‚  Ã‚  them Me  and  te  change to  m  and  t, respectively, in front of a vowel or  mute H. Direct Object Pronouns Direct objects are the people or things in a sentence that receive the action of the verb. To find the direct object in a sentence, ask who or what. I see  Pierre. Je vois  Pierre.Who  do I see?  Pierre. Direct object pronouns  are the words that  replace  the direct object, so that we can avoid endlessly repeating the name of the object. They include:   Ã‚  Ã‚  me  /  m  Ã‚  Ã‚  me  Ã‚  Ã‚  te  /  t  Ã‚  Ã‚  you  Ã‚  Ã‚  le  /  l  Ã‚  Ã‚  him, it  Ã‚  Ã‚  la  /  l  Ã‚  Ã‚  her, it  Ã‚  Ã‚  nous  Ã‚  Ã‚  us  Ã‚  Ã‚  vous  Ã‚  Ã‚  you  Ã‚  Ã‚  les  Ã‚  Ã‚  them Me  and  te  change to  m  and  t, respectively, in front of a vowel or  mute H.  Le  and  la  both change to  l. Remember that both indirect object  pronouns and  direct object  pronouns precede the verb, with the indirect object pronoun going first. When deciding between direct and indirect objects, the general rule is that if the object is preceded by the  preposition  Ãƒ  Ã‚  or  pour, that object is an indirect object. If its not preceded by a preposition, its a direct object. If its preceded by any other preposition, it cant be replaced  by an object pronoun.   If you have an indirect object thats not a person or animal, it can only be replaced with the  adverbial pronouns  y and en.  Y stands in for à  Ã‚   a  noun  and usually means there or to it.  En  replaces  de a noun and usually means some, any, one, or of it/them.

A Little Girl By Maria Shriver - 1501 Words

Imagine everyone on earth looking/ acting the same way. Sure, society likes to think that s the way we all should be, but that is surely not the case. Divergence is something that is made out to be something alarming, but it really is the essence of an interesting community. Everyone is born with something they cannot change, whether it be a disease or defect it s what makes us who we are. Maria shriver a little girl on account of numerous health complexities, including an intellectual disability and a heart condition. After Maria’s birth, doctors told her mother to leave her daughter at the hospital to die because she would never walk or live a healthy life. This is a clear example of not wanting to save the girl because of a deeper†¦show more content†¦He will never learn from mistakes so, this will continually get him in trouble. Although Steinbeck never directly said anything about Lennie, his simple-mindedness is basically clear as day to figure out. Whatever we ain t got, that s what you want. God a mighty, if I was alone I could live so easy. I could go get a job an work, an no trouble (Chapter 1,Pg. 11), he always complained/ acted like a child and it seemed as if George was like a father figure. Lennie has the mind of a young toddler and the body of a strong man and of course his mind takes over everything. This makes him unable to change work out for him personally. For example, no matter how hard he tries something always is injured or dead if he puts his hands on it. He’s ‘accidently’ killed mice, bunnies and even Curley’s wife (by stroking her hair too hard). There ain t no more harm in him than a kid neither, except he s so strong (George, Chapter 3, pg. 44). He can’t change his strong hands for the life of him so personally, he will never be able to fulfill his dream of owning a farm with George. This character lead to Steinbeck’s comment upon American society throughout the 1930’s and today. â€Å"...society is intolerant to differences†. Along the reasons above; this clearly states society isn t going to be willing to change to allow people like Lennie to change it. People in society today are scared of new challenges and stays inclusive to bearable

The Prayer Should Be Allowed At Public Universities,...

Dear Editor, I am writing to you in response to your article that stated â€Å"at public universities, organized team prayer before and after game violates the separation of church and state and should not be allowed, although private and devotionals are permissible.† I think it is important to go back to the history of the law and how it relates to today’s society before we distinguish whether or not prayer should be allowed in sport. Before the 1980’s athletes rarely ever discussed their beliefs or prayed during sport participation. Some sport psychologists feel that this may be because in the past other players and the media ridiculed a religious athlete. Throughout the years researchers, sport psychologists and coaches have noticed the importance of spirituality in sport. Because there are often confusions about the definitions of spirituality it is important to note up to date definitions. Religion is defined as the belief in and worship of a superhuman cont rolling power, especially a personal God or gods. Some example religions are Christianity, Judaism, Islam and Buddhism. Spirituality involves much more than what a humanistic perspective sees, it is a personal meaning that comes from what a person values. Prayer is an extension of one’s religion. Prayer is defined as an earnest hope or wish. It can also be defined as a request for help or expression of thanks to God or an object of worship. The use of prayer during sporting events is a recent topic for research. AShow MoreRelatedSda Manual Essay101191 Words   |  405 PagesAmerican Standard Bible, copyright  © 1960, 1962, 1963, 1968, 1971, 1972, 1973, 1975, 1977, 1995 by The Lockman Foundation. Used by permission. Texts credited to NEB are from The New English Bible.  © The Delegates of the Oxford University Press and the Syndics of the Cambridge University Press 1961, 1970. Reprinted by permission. 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Golden Age Of The Chinese Education Market â€Myassignmenthelp.Com

Question: Discuss About The Golden Age Of The Chinese Education Market? Answer: Introducation Education is probably the best thing that can ever happen in people's lives. Countries all over the world have developed an education system that would compete with other nations in the industry. China, the most populated country in the world, is probably the one with the greatest education system. The country has developed regarding technology. Being the most populated country with adequate labour, it necessitates the idea to look at the education system in details and understand its marketing to the rest of the world. Countries across the world have been at the forefront in marketing their education. The significant economic growth in China makes it more suitable for the introduction of a more flexible education system. According to Benji (2017), the education market of China is vast, and the Government has plans to expand it even further in the near future as most families in China prepare their children for the global competitive economy that is dynamic in nature. The education m arket in China was reported to be US$ 240 billion in 2015, and it is predicted to double to US$450 in 2020 (Benji 2017). Chinese families give education a priority to assist their children to cope with the modern China. This presents an opportunity for private investors who would wish to introduce a learning institution that recognizes diversity. As at now, it is reported that the Chinas education industry is leading globally (China Education Industry Report 2016). The cases of investment are reported to have risen from 190 in 2014 to 270 in 2015 (China Education Industry Report 2016). The demand for foreign education services is high since competitive customers value the proficiency and quality of expatriates (Lu 2014). The demand for foreign education services presents an opportunity for us to introduce a service aimed at providing consultation services in China. Currently based in India, there is a plan to expand services in China in order to exploit the opportunities currently p resent. This report is aimed at analyzing the education industry in China with a view of to come up with effective entry strategies to the China market. A learning institution that teaches English and recognizes diversity can be a lucrative business. Methodology The methodology used in developing the report is a mixed-methods approach. The research utilized both quantitative and qualitative approaches. Under qualitative approach, industry reports from certified websites such as IBISWorld were used to determine the current trend in the industry. Direct interviews with renowned companies staff and some students and people had prior experience with the education system in China were also utilized. The data collected was then analyzed and combined into a report to guide in making investment decisions. Industry Analysis Education consulting in China can be classified as one of the products in the management consulting industry. According to IBISWorld report (2017), the industry was established just two decades ago; hence, it is still on a small scale as compared to other countries globally. According to IBISWorld Report (2017), the industry has experienced a revenue increase for the last five years at a rate of 11.1% annually to $25.3 billion. The industry revenue is projected to increase annually at a rate of 7.1% for the next five years to reach $35.6 billion in 2022 (IBISWorld Report 2017). The robust growth of the national economy of several businesses is expected to raise the demand for professional consulting services. Industry Outlook Education consulting services, according to IBISWorld Report (2017), contributes to 7% of the overall revenue in the management consulting industry. The primary services offered in this segment are overseas consulting and agency services. The potential customers are graduate schools and students seeking to further their studies who need assistance in their applications. The consulting firms charge a fee to assist students in their applications to overseas universities. They assist students in finding the best undergraduate and graduate programs which best fit them and guide them through the entire application process. The application can involve passing an English test which most of the Chinese students find it hard. These challenges have led to a fast-growing client base in China. According to Luk (2013), China is leading in sending students to study abroad. The number has been growing annually at a rate of 20% (Luk 2013). The Institute of International Education report (2016) confi rmed that China and India are the leading countries in exporting students to the U.S., accounting for 84% of the overall growth between 2015 and 2016. Demand for Educational Consulting Services The main drivers of the education consulting services in China are the increasing level of globalization and the standards of living. The revenue in the education consulting services in China is expected to grow in the future due to the increasing number of students applying to study abroad (Export.gov 2017). The major drivers of this segment are China's increasing globalization level and living standards. As more students apply for foreign schools, the share of revenue contributed by education consulting is expected to increase in future years (Export.gov 2017). According to 11E Report (2010), most Chinese students value the quality of U.S degrees. Several students are attracted to the U.S. by the liberal arts culture which gives students opportunities to study in different subjects (Export.gov 2017). The desire for Chinese students to enroll in the U.S. learning institutions is increasing day by day and, according to the Institute of International Education (2016), the demand is in spired by the increase in disposable incomes and the prestige that comes from attending top-rated U.S higher learning institutions. The increasing demand for overseas education by Chinese students confirms that educational consulting services are, indeed, a lucrative venture. As reported by Fischer (2011), 53% of respondents in a survey done by Zinch China showed that they could afford up to $40,000 per year on tuition. The survey also showed the willingness of Chinese students to spend money to secure admission in the U.S. learning institutions (Fischer 2011). Opportunities The education consulting service sector is currently facing a number of challenges in China. According to Zhang (2017), a wide gap exists between spending power and the education quality; thus, providing an opportunity for foreign investors to acquire a market share. Cavanagh (2013) observed that several China families have resorted to supplementing the Chinese curriculum in order to prepare their children for studies abroad. Although the business is booming in China, the industry is currently facing a challenge of credibility. Most families in China express doubts of who to be trusted in the sector (Luk 2013). As reported by Carmicha (2012), there is an instance where a Hong Kong family spent $2 million to an educational firm to offer tutorials and funnel donations in order to secure a place in Harvard University, but the student did not succeed. The family decided to sue the firm when their child did not get admitted. In some cases, consulting firms write admission essays for stude nts with no input from the students themselves, while others have been reported to charge students recruiting fees, a practice that is prohibited in the U.S. (Luk 2013). There exist education agencies in China which lack strong academic background. The industry has, therefore, lost reputation and most of the customers do not trust some of the existing firms. This further presents an operations for a professional company with personnel who are well-educated. Concerning government support, the China policies on education have demonstrated strong determination to offer support to the development of the education sector. The education market in China is expected to increase to RMB 3 trillion by 2020 (Luk 2013). English tutoring has also been encouraged in order to send more Chinese professionals to overseas job opportunities and education. There are currently very few education consulting firms in China which does not meet the market demand. The well-known domestic education consulting firms are Hiall, New Oriental, and Bebeyond (IBISWorld Report 2017). Market Analysis Understanding of the market for the product being offered is essential for any business venture. This helps in determining the most appropriate target segment. According to Atsmon and Magni (2012), the economic profiles of the Chinese consumers are the most crucial determinant of the market. China is seen as a potential market that will spur the growth of many companies. There are significant consumer trends that will define the market in the future. Demographic Segmentation There are rapid changes in the China market due to rising income, desire for better education, and greater mobility. Other factors that define the market are the economic imbalances among the Chinese regions. The consumer landscape is mainly shaped by the economic profiles. According to Atsmon and Magni (2012) in the McKenzie quarterly report 2012, Chinese are becoming richer at a fast rate as evidenced by the increase in household disposable income. According to the report, the disposable income for urban consumers is expected to double up by 2020, from $4,000 to $8,000 (Atsmon Magni 2012). Currently, a large proportion of the population comprises of the value consumers whose annual disposable income ranges from $6,000 to $16,000 (Atsmon Magni 2012). The other proportion is comprised of the Mainstream consumers whose disposable income is higher than their counterparts and is estimated to be $16,000 to $34,000. Few people in the Chinese population fall under the mainstream consumer s. Another small group form the "Affluent" Consumers and their household incomes are above $34,000. This segment makes up only 2% of the overall urban population (Atsmon Magni 2012). The summary of the demographic segments is shown in the figure below. Figure 1: Source: https://www.mckinsey.com/global-themes/asia-pacific/meet-the-chinese-consumer-of-2020 Based on the analysis, it is imperative to note that consumers with higher disposable income are likely to be interested and ready to study abroad. The affluent segment comprises of people with high income, although they form a small percentage of the market. The value segment forms the biggest percentage of the market. However, they prefer cheaper services. However, the consumers are expected trend is expected to change. It is projected that with the rise in wealth of consumers, the value category will join the mainstream segment by 2020 (Atsmon Magni 2012). The mainstream segment will form 51% of the overall urban population. Geographic Segmentation Geography is another important criterion to analyze the market. There are cities believed to be wealthy while others are poor. According to Atsmon Magni (2012), about eighty-five percent of the mainstream segment lives in a hundred wealthiest cities in China. In another category of wealthy cities, ten percent of the clients are Mainstream in 300 wealthiest China cities (Atsmon Magni 2012). The families living in these cities will be able to afford a broad range of services. Such cities are likely to attract more companies. The wealthiest cities in China are Shanghai and Shenzhen. The figure below shows a detailed analysis of the cities in China. Figure 2: Source: https://www.mckinsey.com/global-themes/asia-pacific/meet-the-chinese-consumer-of-2020 Target Segment The business will target the Mainstream and affluent segments. The value segment makes up the largest percentage of the entire market in China, but they will not be willing to spend money on overseas education. This group is likely to be conservative and would only be willing to study in China. They are not likely to be interested in prestige. The mainstream and the affluent segments are people who value quality and have great propensity to spend. This becomes essential to target them because they are the ones who are likely to be willing to travel abroad. These groups comprise of families who can afford luxurious goods and associate themselves with the West. Competitor Analysis The education consulting market in China has attracted several investors due to the rising demand for overseas education among the Chinese students. According to IBISWorld Report (2017), the major domestic consulting firms in China are New Oriental, Hiall, and Bebeyond. New Oriental Education Technology New Oriental Education and Technology is one of the leading companies in the education consulting sectors. According to Yang (2015), New Oriental is the largest comprehensive educational consulting service provider in China. As described in Ft.com (2017), the company provides private educational services in China. The companys services are divided into seven segments. The segments include Primary and Secondary education, language training and test preparation, online education, pre-school education, content development and distribution, study tours and overseas education consulting services (Ft.com 2017). The company trains English and other foreign languages. It offers courses for test preparations for securing U.S. learning institutions admissions, admissions to the China schools and Commonwealth countries (Ft.com 2017). It also offers online education. The company applies the strategy of diversification. Its products are well diversified to capture a big market share. New Oriental also employs highly talented professionals in their field. The company has gained positive reputation and is currently the leading company in the sector. As reported by Ft.com market (2017), the companys revenue in 2016 was US$ 1.8 billion with a net income of US $ 274.46 million. Figure 3: Source: https://markets.ft.com/data/equities/tearsheet/financials?s=EDU:NYQ Hiall Group Ltd The second largest company after New Oriental is HiAll Group Ltd. The company offers a wide range of services and has a broad range of clientele. Its main business segment is employer branding consultancy services (Bloomberg 2017). The company provides analysis of big data, media operations, and mobile internet platforms, and integrated marketing communication services in the Peoples Republic of China for foreign and local companies to recruit and provide training to fresh graduates and job seekers (Bloomberg 2017). The company also offers educational consulting services for people seeking to study overseas. Its offices are located in the wealthy cities of China such as Shanghai, Chengdu, and Shenzhen (Bloomberg 2017). Bebeyond Training Centre Bebeyond is the other competitor in the market. The company is relatively small and has not expanded its services in the market. The company offers training services to students who want to join overseas institutions and local institutions. Bebeyond Training Centre usually conducts graduate workshops to educate fresh graduates seeking overseas education. It is aimed at helping students secure admissions overseas and provides personal development training services (Bebeyond 2017). The company does not offer many threats to incoming investors. Key Success Factors The key success factors in this particular sector as identified by IBISWorld (2017) include having a high profile in the market. When a company has a high profile, it is likely to attract more clients. Another key factor is access to a highly skilled labor. It is essential to recruit highly competent employees because the sector is highly skill-intensive. The other factor is having well-developed internal processes. The employees should have the ability to ensure that there are necessary cost and time-management systems for easy monitoring of the processes. The last key success factor is the ability to quickly adapt to new technologies. Since technology is ever-changing, it is essential for companies to ensure up-to-date usage of technology. SWOT Analysis Positive Negative Internal Factors Strength The firm is highly diversified, offering a wide range of educational consulting services The company has highly trained professionals with experience in the field The company has established good relationship with clients in India It offers affordable services Weaknesses The company is not known to many in the Indian market. The company has not dealt with any foreign clients before This might include high cost of establishing an office in China There are currently no employees who can speak Chinese, hence, creating a possibility of language barrier in China External Factors Opportunities Increased disposable income in China will increase demand for overseas education Growing middle classes will create a wider market in China Increased interest in overseas education will increase demand for overseas education consulting services Government support will also boost the sector Threats There is pressure from large consulting firms such New Oriental. The growing use of agencies who offer the same services at lower prices poses a threat A possibility of increased government regulations is likely to emerge due to cases of fraud reported in the industry The Companys Entry Strategy The economic growth in Chinas Tier 2 cities makes them attractive to foreign investors (Hedley 2017). The cost of setting up a company in these cities is low. There is also an increased spending power of consumers due to the changing economic trends among the consumers. The increasing spending power increases the demand for foreign services (Hedley 2017). The Tier 2 cities in China are Tianjin, Wuhan, Chongqing, Nanjing, Chengdu, Qingdao, Suzhou, and Hangzhou (Hedley 2017). The company will include both Tier 2 and 3 cities in order to gain a first-mover advantage. Government regulation is another factor to consider since it impacts significantly on the costs of market entry. There has been a rising concern about the education consulting services firms in China which has caused the government to put stringent measures. Considering the language barrier that may arise because of few Chinese being able to speak English, a joint venture business model will be advantageous and is likely to be a low-risk strategy. One of the advantages of a joint venture is that the company will be able to use an existing sales network and customer base (Hedley 2017). Another advantage is that the company will be able to access the existing partners' resources. The setup cost and operations costs are also likely to be low. The hiring of employees will be much easier, and it will also have the advantage of representing the local community. It is, therefore, imperative for the company to look for a reputable company and negotiate wisely on the terms. Future Plans The company seeks to achieve a larger market share in the country. Starting with educational consulting services, it will also form other segments such as English training, education curriculum development, foreign language training, the establishment of vocational training, pre-school training and will partner with overseas learning institution to offer overseas curriculum in the Country. This is aimed at attracting large clientele base and increase revenue. Conclusion China is a potential market for educational consulting firms. It is imperative to note that the China education market is expected to grow rapidly in the coming as evidenced by the various industry reports discussed. There is currently, a challenge of English language in China which makes education consulting firms more viable. Although there are a number of firms currently operating in China, the market demand is still not met. List of References Atsmon, Y., and Magni, M. 2012. Mckinsey Quarterly: Management the Chinese consumer of 2020. [Online]. Available at: https://www.mckinsey.com/global-themes/asia-pacific/meet-the-chinese-consumer-of-2020 Bebeyond. 2017. Bebeyond [Online]. Available at: https://www.bebeyond.com/ Benji. 2017. The Chinese education market is projected to double to $450 billion by 2020 [Online]. Available at: https://www.marketingtochina.com/chinese-education-market-projected-double-450-billion-2020/ Bloomberg. 2017. Company Overview of HiAll Group Ltd.[Online]. Available at: https://www.bloomberg.com/research/stocks/private/snapshot.asp?privcapid=345484327 Carmichael, M., 2012. Quest for Harvard entry ends in $2m tangle [Online]. Available at: https://www.bostonglobe.com/metro/2012/10/09/chinese-family-lawsuit-former-harvard-professor-promised-admissions-help-took-million/7tfbug9YlmW5LR4EqumIFN/story.html Cavanagh, S., 2013. U.S. Companies Finding Success in China's Education Market [Online]. Available at: https://www.edweek.org/ew/articles/2013/12/11/14china_ep.h33.html China Education Industry Report: 2016 Edition - Research and Markets. Business Wire [Online]. Available at: https://www.businesswire.com/news/home/20160217006485/en/China-Education-Industry-Report-2016-Edition-- Export.gov. 2017. China - Education and Training [Online]. Available at: https://www.export.gov/article?id=China-Education-and-Training Fischer, K., 2011. Many Chinese Students Could Pay U.S. College Costs but Lack the Language Skills, Survey Finds. Chronicle. [Online]. Available at: https://www.chronicle.com/article/Many-Chinese-Students-Could/129855 Ft.com. 2017. New Oriental Education Technology Group Inc [Online] Available at: https://markets.ft.com/data/equities/tearsheet/profile?s=EDU:NYQ Hedley, M., 2017. Entering Chinese Business-to-Business Markets: The Challenges Opportunities [Online] Available at: https://www.b2binternational.com/publications/china-market-entry/ IEE. 2016. IIE Releases Open Doors 2016 Data [Online]. Retrieved from https://www.iie.org/Why-IIE/Announcements/2016-11-14-Open-Doors-Data Lu, C., 2014. Report on the Diversification of Chinas Education Industry 2014 [Online]. Available at: https://www2.deloitte.com/content/dam/Deloitte/cn/Documents/technology-media-telecommunications/deloitte-cn-tmt-deloitte2014educationindustryreport-en-220514.pdf Luk, J., 2013. Educational Consulting Faces Credibility Challenges in China [Online]. Available at: https://www.chinabusinessreview.com/educational-consulting-faces-credibility-challenges-in-china/ Yang, L., 2015. Marketing Analysis for New Oriental Education Technology Group Inc. [Online] Available at: https://www.theseus.fi/handle/10024/94166 Zhang, J., 2017. The Golden Age of the Chinese Education Market [Online]. Available at: https://astreem.com/golden-age-chinese-education-market/