International Marketing Assignment Example | Topics and Well Written Essays - 500 words - 1

International Marketing - Assignment Example The success of companies in the highly competitive global market depends on the ability to connect and communicate across various markets. With this requirement, the company needs to acquire relevant linguistic skills, which will enable them to market the products in foreign markets (Hutson, Sinkovics & Berrill, 2011). In addition to the linguistic capability, the companies need to acquire skills on technological advancements that are applicable across the target foreign markets. In this way, the professionals are able to strategize on the suitable technological application that they use for presenting their ideas and products in foreign markets. Consequently, the company needs to employ factory managers with the ability to assess, understand and design processes and systems that support automated manufacturing. With this technique, a company increases the efficiency and quality of its production lines. Besides, with automated manufacturing, the company produces homogenous products that enable the equality of consumers across borders. On the other hand, entrepreneurship is a skill that each company requires to survive in the global world. This involves the skill to design newer strategies, with the ability to take opportunities that arise in the market. It also allows the business to grow extensively. Communication problems arise whenever a company diversifies its operation from the original founding location. With the expanding business world, the workforce in many companies is intellectually vast, spanning a variety of cultural backgrounds as well as wide geographical locations. This addresses the need for effective communication skills amongst the employees and employers, in order to attain the common objective of a firm (Hutson, Sinkovics & Berrill, 2011). It is important for people to learn the basic cultural diversity that hinders effective communication. This problem occurs in most companies, which do not understand the