Samsung Marketing Principles Essay Example | Topics and Well Written Essays - 1000 words

Samsung Marketing Principles - Essay ExampleThe present research has identified that the principles that grocery storeers fly the coop with are together with product/service quality and value, competitiveness in innovation, the value of a bell ringer name, understanding the competitors and consumers as intimately as better market research. The Samsung Corporation specializes in electronics among other products and has been viewed as among the global giants in the industry together with the likes of Apple Corporation and others. The corporation has grown to command a global effect since its formation with much of its strength being noted in strategic and telling product life cycle, effective pricing mechanisms, senior high school rates of diversification as well as improved and better quality products. Besides, the corporation has been very strategic in marketing practices which give way enabled the company in effect capture a global market segment through wonderful and high qua lity in products, high levels of innovation, high brand value and the better understanding of prevailing market environment through market research. Moreover, the corporation adopts great advertising mottos which include the Galaxy S slogan The Next Big Thing is Already Here and the just like you beget been there which have been most effective in marketing the companys products across the globe. Over eld, the company has effectively been designing and introducing to market advanced products as seen through the product evolution of the company. In the early years of the formation of Samsung group, it specialized in the production of black and white TVs, later came the color and later incorporate the digital productions. Besides, the corporation has diversified on the product line to include not only the TVs that also fridges, phones, and computer applications among others. Nevertheless, as a global player, it is worth noting that the company has had to brave stiff ram by compet ition from other players in the industry such as the Apple Corporation, for the mobile telephones.