Strategic Marketing Assignment Essay Example | Topics and Well Written Essays - 1000 words

Strategic Marketing Assignment - Essay ExampleIt has same responsibilities as in any(prenominal) large corporations that could be found.3.2.2 Senior management is comprised of talented and experienced people in the industry, and was given specific responsibilities in the companys operation. Giving responsibilities is an personation of recognition of talents which according to Deutsch, Barry n.d. is one way of keeping best employees. An example is Neil Montefiere, the current CEO and Executive Director of StarHub who brought with him his 36 years of telecom experience. Neil was elect as Asias Best Executive and one of the 100 most powerful people in the industry in 2010. (See Annex 1 ) integrated culture is defined as an organizations shared values, symbols, behaviors and assumptions or simply put, it is the way things are done. (Jason, Martin. M. 2006) StarHub has a vision to be capital of capital of Singapores first choice for information, communication, and entertainment services and a mission To provide every person, home and business in Singapore with world-class multimedia services and content. (Starhub 2012)StarHub considers people as their as their most important assets in the communication industry. Management fosters a work culture that values teamwork, customer reactivity and reliability. Its core values are Excellence, Integrity and Teamwork.In setting up, Pophal, Linda.( 2009)said goals for business should be realistic, measurable and achievable. For this purpose, goal is to increase customer base by 10% in 2013. But how could this be done? These could be done by wrapping up the 4Ps of business the product, price, place and promotion.Although Starhub Mobile is the last entrant to the Singapores mobile market, operating nation-wide, it is now the nations second largest mobile service provider. It is recognized by customers due to its innovative and pioneering services and determine plans offered to users. For